Back in the days when Google was newly launched they had a much more webmaster friendly approach to everything including a handy toolbar which showed the ranking score of every page, this was known as Page rank and the toolbar -toolbar PR. This score used to update every month and you could see the progress you were making.
Higher PR pages and sites performed better than lower ones, so a lot of effort went into attempting to improve you score. Nowadays Google still uses that system but doesn't make it pubic, an outfit called Moz however has built their own version of it and even have their own toolbar. It has gone through a few iterations over the years but is now closer to the Google PR score than at any previous time. Their scoring system us Called Domain Authority or DA and their page version Page Authority or PA.
With the important of getting a great ranking score, I've been building some great links this week including a couple on Google itself! I figure where could be a higher place to find DA than at the home of PR!
All you need to know about Reporting Accounts is one of them and the other is here about the benefits of finding company information.
To perform well these days it is still very important to build up your Domain Authority score but there are also other factors in the mix now, particularly having good user metrics and by those I mean, a low bounce rate, good time on page and a good click through rate, or at least good in the context of your peer website, ie the ones that appear when you site does for search queries.
I am really enjoying the development of my new website Reporting Accounts and watching its web traffic grow and grow. It is good to see what I learnt over all those years, still works at least and is relevent to search marketing in 2019 almost as much as it was back in my early days on 2006.
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